Marketing & Communication Services
Communication does not "just happen." An effective communication plan requires, first, an effective marketing strategy - a well-thought out plan of action. A strategic plan is the planning that involves marketing research, and then, developing a marketing mix to captivate prospects and customers. At Visionary[s] we believe every company needs to have clear marketing objectives, and the best way to achieve ROI and company goals will depend on what type of strategy is put together.
Creating the strategies that generate growth and awareness in sales for our clients is where things get challenging and fun.
- Marketing strategy: program development and implementation
- Research: competitive/market, internal and external audiences
- Company/product launch strategy and execution
- Print and digital advertising campaigns
- Tradeshow promotion
- Sales support and Lead Generation strategies
- Media research and plan development
- Media contract negotiation/coordination/placement
- Mail list broker contact/coordination/purchase
CREATIVE & DESIGN
Some companies have a great narrative that just needs to be enhanced visually. We make sure you are well equipped to tell your story and deliver your value proposition to your potential consumer base. Our goal is to make you stand out and ensure that your consumer base is highly engaged.
Our creative team provides services;
- Web design
- Advertising (digital print)
Marketing has dramatically shifted with the rise of social media and the proliferation of devices, platforms, and applications. Your prospects and current customers are trying to communicate with you, and you can now listen—and respond—faster, and with more personalization than ever before. This shifting environment presents new opportunities and challenges for most businesses. With digital marketing, it can be easy to fall behind.
An effective digital strategy will help you make the right decisions to make a successful online presence and add to your media mix.
- Website strategy, design and development
- Search Engine Optimization (SEO)
- Paid search marketing
- Microsites, landing pages
- Digital lead generation: planning and placement
- Interactive Advertising: banner ads, e-blasts, e-newsletters
- Email campaigns: planning, email list segmentation and development
- Video development: product demos, testimonials, brand videos, etc.