Vintech LLC :: The Choice Care Card™ :: M/C Venture Partners

Problem to be solved

Vintech is a company who staffs EMT and paramedic ambulance resources to towns in Northwestern Connecticut. At the time they approached us they were staffing ambulances for thirteen towns. Since the inception of the project, that number has grown to sixteen.

The staffing of ambulances entails matching scheduling requirements from the towns with the availability of the trained medical personnel. The scheduling procedure is currently a manual effort and consumes 90% of the time of one of the partners. Last minute changes and cancellations are handled by making numerous phone calls, looking for an additional resource to fill the void.

Their staffing service has caught the attention of many other towns throughout Connecticut and Vintech is currently looking at taking on additional towns. Given their current manual procedures, the additional towns could make maintaining their current service level unobtainable.

Solution

The first issue was to provide facilities for subscribing towns to enter their requirements directly into the system via a Web-interface. This allowed towns to plan and maintain their scheduling well in advance with and easy-to-use interface to know when slots were scheduled and by whom.

A similar function was created for the medical personnel who were to be scheduled in the ambulances. The EMTs, paramedics and others have the ability to enter their availability directly into the system via a Web interface. They may also indicate their geographic locations.

The next issue was to automate the scheduling process. With all the requirements of the towns along with the availability of the medical personnel, the system was built to automatically match the two. This automated process will schedule the bulk of the requirements.

There will be holes in the schedules where there are no personnel available to fill a particular need of a town. It is here that an elaborate alert system had been built to identify those critical situations and communicate those needs to the appropriate personnel within the company. This is done through email or pagers.

The alert system provides more than just notification of unscheduled ambulance requirements. It also handles cancelled appointments, late sign-ins for a shift, and last minute requirements.

Creative Solution

The Vintech Web site was developed both structurally and from a branding perspective to address the unique relationship between content, functionality and visual communication.

Because of the cutting-edge technology, the look and feel of the Web site was developed to reflect the company's dynamic process of staffing emergency medical technicians. Navigation and color is especially key to the company in order to express new technology, growth and ease-of-use for both users and prospects. We gave the company a brand that will be remembered and will be consistently recognized in the industry.

With this new look and feel developed, collateral materials, direct mail and advertising will be put in place to further enhance the services and the products of the company to increase awareness to the target audience.

www.vintech-ems.com

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