Vintech LLC :: The Choice Care Card™ :: M/C Venture Partners

Problem to be solved

M/C Venture Partners is totally focused on investing in early-stage communications and related information technology companies. It has strong institutional backing and a long track record of accomplishment. The firm was formed from M/C Partners, which was long been recognized as one of the most active private equity investors in the media and telecommunications industries.

M/C Venture Partners recognized that the Web site that they had developed was a poor representation of who the company is and how they operate. Client comments on the Web experience included "dark and stand-offish". Other issues were navigation and lack of information. Another objective was to faze out all marketing collateral in favor of the Web site.

Creative Solution

We designed and dramatically restructured the site to address specific needs of the target audience and introduced flash animation to the company as a way to address the media and telecommunication needs.

Adding a user friendly navigation and much needed depth to the Web site has allowed us to continue developing sections to the Web site. This has also allowed more freedom to the company as well as their clients. We have made it easier and more effective to maintain a solid brand that is consistent to the public.

www.mcventurepartners.com

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